Beyonce Couldn’t Decide

By : Categories : career advice Comment: 2 Comments

A few months back, Beyoncé’s agent got a call from the producers of the Super Bowl Halftime Show. The producers wanted to book Beyoncé to headline the show this year.

“Over a hundred and fifty million people watch it,” they told the agent. “It’s the biggest exposure you can have on television today.”

The agent told the producers he’d call them back. Then he called Beyoncé.

“Let me think about it,” she told him. “I mean, it seems like a good idea but…”

A day went by. The producers called the agent again.  “Great opportunity,” they reminded the agent.

“I know, I know,” the agent said. He didn’t get to be a top agent in the industry without knowing what a great opportunity looked like.

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Beyoncé sighed when he got her on the phone, and said, “It seems like I’d get a lot out of it. I’m just thinking about how much time I’ll have to spend in rehearsal. And traveling back and forth.”

“Traveling?” the agent said, dumbfounded.

“Yeah, let me think about it just a little bit more.”

The producers called the agent one more time and when he was unable to get Beyoncé to commit, they called Aerosmith.

Aerosmith said yes right away.

Tune in on February 3rd to see Aerosmith rock the Big Easy!

Okay, that whole story was bullshit. Beyoncé is headlining the Super Bowl halftime show. And I am quite sure that not only did she not wait to decide whether she wanted to do the gig, she and her reps and the marketing pros at her record label pursued the opportunity to coincide with the release of the new Destiny’s Child album. They had an objective (to reintroduce Destiny’s Child and publicize the album in the biggest way possible) and they made sure to meet it. (Well done, team!)

Beyoncé has been doing that her whole career – recognizing what she needs next and finding the means to get it. Whether it was landing early gigs, finding a good manager, or getting picked up by a record label, she accomplished her goal. Whether she did it on the first try or the 27th, she got it done, at higher and higher levels, until she got to the Super Bowl (and beyond).

That’s what it takes to make it in the highly-competitive entertainment field. Yes, she has talent and good looks, but she worked as hard as she possibly could and was decisive about every move she made.

Beyoncé didn’t debate whether she wanted to perform at the Super Bowl until it was too late any more than you should wait until it’s too late to decide on the opportunities you have.

Not deciding is NOT deciding.

You do have a goal, right? It could be as simple as finding an appropriate day job while you work on your creative dreams outside the job (and by the way, the right day job can position you for creative growth depending upon who you are working with and in what field).

It could be as practical as breaking in or positioning yourself to move up in a specific type of entertainment company (studio, network, management company, etc.).

It could be as “lofty” as making strides to becoming a working actor or TV writer or indie film director, etc.

It could even be vague, like getting unstuck (which starts with figuring out why you’re stuck) or finding a better job on your current path or course correcting to something more satisfying.

Yes, you have a goal.

Now you have to ask yourself what opportunities exist to help you with your goal? Are you letting the clock run down on them without a firm yes or no?

What’s it going to be? Are you going to launch your album from the Super Bowl halftime stage or are you going to watch Aerosmith on your big screen while sitting on your couch?

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About JennyYM

Jenny Yerrick Martin is a veteran entertainment hiring executive with 20+ years in film, television, and music. She created to give students, recent grads and others a true picture of the layout of the industry, and how to break in, transition to a new area, or achieve more success on their current path.


  • Gemma D Lou

    January 25, 2013 at 2:06 pm

    Hi Jenny

    Your intro was brilliant. I chuckled when you said that none of that happened. But Beyonce is always thinking of her next move. She doesn’t stop, and she jumps on opportunities.

    And yes. Goals are so important. I’ve discovered whilst trying to achieve one goal, I came across another opportunity that got me a great position, working with a tonne of wonderful people, and I’ve gained a skill set that actually makes me useful the field of web development.

    My goal was to go off on a tangent a freelance, but sometimes, having your eyes set on something, brings you into contact with lots of different things that you won’t get from just sitting around and waiting for things to happen.

    Great article!!!!!


  • JennyYM

    January 29, 2013 at 1:15 pm

    Thank you, Gemma! I absolutely agree with you that having goals keeps you moving forward and keep the opportunities coming. It’s certainly worked for Beyonce. :-)

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